The idea in this book is that the best way to drive profitable growth is to stop competing in the overcrowded industries (red oceans), and create uncontested market spaces where competition is irrelevant (blue oceans).
I think this book is just a compilation of ideas supported by success stories. It's essentially saying, don't get caught up in competition - focus on value creation. The ideas are presented in a nice way, with pretty illustrations, but insufficient credibility.
The blue oceans that they refer to are basically companies who are doing well in the past. Definitely, everybody wants to do better. That's why this book is a success. But it doesn't offer any intrinsic value apart from a catchy name.
Overall, I only recommend this book as an unnecessary introduction to business, but please question what you read carefully, because there's no guarantee of success even if you follow the principles of the book.
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